Green Destinations-Good Travel Program for Tourism & Hospitality Businesses
Discerning genuine green from green washing!
Sustainable tourism is on the rise: consumer demand is growing, travel industry suppliers are developing new green programs, and governments are creating new policies to encourage sustainable practices in tourism. But what does “sustainable tourism” really mean? How can it be measured and credibly demonstrated, in order to build consumer confidence, promote efficiency, and fight false claims?
In the framework of the Green Destinations, the Good Travel Program concept is developed as a means of strengthening sustainable regional development and green promotion. Since early 2019 we cooperate with a number of destinations in piloting the concept; one of these is Schouwen-Duiveland, the first certified Green Destination in the Netherlands.
The aim of a Good Travel Program is to promote an attractive and responsible holiday and leisure offer in selected destinations by:
- Encouraging businesses and governments to meet criteria that are aligned with the with Green Destinations’ G.R.E.E.N. values;
- Monitoring and verifying sustainability aspects through independent checks;
- Supporting the promotion of regions as green holiday destinations.
In addition to participation in our destination certification program, the Green Travel Guide offers local governments and their business sector a new tool to boost its development as a “Green Destination” and for a more coherent promotion of “sustainable attractions and companies “. Based on the first pilots we will evaluate the wider market potential of this tool among tour operators, travel agents, consumers.
For more information and assistance, contact us.