The Clean Blue

THE CLEAN BLUE ASIA SERVICES: 

The Clean Blue approach enables the tourist industry itself to demonstrate a duty of care to its guests, and its local community living nearby and who use the beaches. Specific signage, education packages, beach clean up programs and awareness procedures can all be designed for the hotel group or resort, and is based on specific risk assessments carried out by qualified staff from the “Clean Blue” team.

THE APPROACH TO SUSTAINABLE & COMMUNITY BUILDING BEACH MANAGEMENT

One of the main problems for the beach tourism business is competition and marketing
continuity. There are clear risks associated with not undertaking standardization to the conservation and protection,  beach safety and management in Asia – Pacific region. Many of these risks will not just affect the beach experience for residents and visitors, but also the ecological,  economic and social fabric of the region as whole.

There are many potential risks in maintaining the status quo and not undertaking a standards based approach to managing the beaches of Asia – Pacific region. Below are just a few examples:

ENVIRONMENTAL IMPACT

•  Rapid loss of rich natural resources due to marine-related commercial activities, such as fisheries, inter-island transport, tourism, mining, etc
• Destruction, environmental degradation, loss of vital coastal habitats, marine biodiversity and shore water quality
• Escalation of climate change risks due to global warming
• Pollution and contamination of coastal waters due to misuse and abuse, lack of zoning and carrying capacity limits.

ECONOMIC IMPACT

• Lose out to neighbouring competition – the Mediterranean, as a region, provides a wide consumer choice on good quality beach holidays;
• Poor beach tourism development planning – insensitive landscaping, “views to the sea”, vistas and badly designed coastal engineering structures;
• Investment in the tourism product reduced;
• Negative portrayal in the media.

SOCIAL IMPLICATIONS
• Not meeting visitor and local expectations (based on customer satisfaction surveys etc);
• Health and Safety – accidents and illness (need for clear incident reporting procedures etc);
• Residents staying away from the beach – perceptions challenged;
• Reputation for criminal and nuisance activity.

HELPING THE PUBLIC & PRIVATE SECTOR TO SUSTAIN & MARKET ASIAN BEACHES & WATERFRONTS.

Grassroots growth towards green economy in a blue world. The Coron Initiative supported by SSTDI will be working on The Clean Blue program to implement the goals of the  “Manila Declaration – Global Protection Agreement (GPA)” – to strengthen the protection of global marine environment,  emphasizing coastal eco-resources as a key factor in the shift to a green economy. It also espouses the Integrated Coastal Resource Management Program (ICRMP) and the Coral Triangle Initiative  (CTI) to “promote the sustainable development and ensure the long term productivity of coastal resources while providing social services, lessening poverty in coastal communities as well as delivering basic infrastructure.”

Our Society for Sustainable Tourism & Development Inc.-SSTDI offers Capacity Building and Educational programs for hotels, destinations – LGUs, host communities,  private stakeholders and the grassroots and tour operators with Global Sustainable Tourism Council criteria. Training programs include Environmental ConservationGood Governance, Climate Resilience, to address global challenges of the United Nations’ Millennium Development Goals: poverty alleviation, environmental sustainability and climate change. WASTE TO ENERGY solutions are now offered to LGUs for their ecological solidwaste management and renewable energy solutions. For more information and assistance, contact us.