The Boracay Initiative

Why The BORACAY INITIATIVE?  Watch this video: 

The story of Koh Phangan, Thailand is an all-too-familiar one in the tourism industry: discovered by backpackers, embraced by adventurers, exploited by businessmen with no regard for conserving the rich natural environment of the island which attract tourists in the first place and devastated by mass tourism.

“We need to educate and espouse tourism development that does not destroy our rich natural heritage which attract tourists to visit in the first place. We must ensure we don’t only protect the environment for the future generations, we also improve governance & stewardship. Let us learn the lessons from other beach island destinations which self-destruct due to unsustainable development.” – The Boracay Initiative Author & Adviser

Boracay White Beach Then_Now

Boracay Island’s White Beach: then and now.

A CALL FOR COOPERATION, SUPPORT and ACTION in Boracay Island, Philippines. Multi-awarded Boracay Island, proclaimed “World’s Best” by Travel+Leisure Magazine & one of Top 10 Best Beaches by TripAdvisor is environmentally threatened and has one of the highest climate change risk.  A challenging task of organizing, implementing and monitoring of the The Boracay Initiative© has been proposed since 2010, to the private stakeholders and  local government officials (LGU-Malay) of the island.

Bulabog Beach Boracay

Bulabog Beach in mid 80s. Photo via Rene Thalmann.

The Boracay Initiative is a Sustainable Tourism development & Stewardship framework proposed to the public and private stakeholders of Boracay Island, the Philippines’ top island destination and touted as the World’s Best Beach & Best Island for the past decade.

Bulabog Beach2  Photo via Ocean Hour Philippines

Bulabog Beach now. Photo via Ocean Hour Philippines.

The aim was to protect and conserve whatever is left of the stunning beaches which attracted tourists to the island in the first place, and restore the eco-balance of its natural environment that had been degraded since the start of the island’s rapid unsustainable development. The objective is to educate Boracay’s tourism and hospitality stakeholders as well as the local host community and build their capacity to espouse the Sustainable Tourism Policies & Practices for the island destination.

Can we still preserve Boracay for the future generations? A call for ACTION. Now.

Can we still preserve Boracay for the future generations? A call for ACTION. Now.

The urgent goal is to make Boracay Island climate resilient, to help stakeholders implement Climate Change Risk Reduction with all hotels/ resorts, hospitality, tourism, leisure, events to espouse Green Hotels practices to include:

Know more on how to protect, conserve and ensure Boracay’s sustainable tourism that will also benefit the future generations:

Five Signs of a Health Beach – read our blog.


Unsustainable development in Boracay Island.

Sustainable Seas – Green Economy in a Blue World: to know more, click here

Boracay White Beach is gone! Photo via The Asahi Shimbun

Boracay White Beach is gone! Photo via The Asahi Shimbun

Saving our Seas for the Future Generations – check this out

Bulabog Beach. Photo via Ocean Hour Philippines

Saving Bulabog Beach. Photo via Ocean Hour Boracay.


LESS CONVERSATION, IT’S TIME FOR ACTION. It is high time for us, to take action, less conversation! The Philippines’ key agencies, namely the Department of Tourism, Department of Environment & Natural Resources & the Department of Interior & Local Government (yes, for good governance) AND all Boracay stakeholders must put all their efforts and resources to restore, conserve and protect Boracay Island, its beauty and natural resources in order to give equal opportunity to the future generations.

“We know the problems, we know the solutions. Sustainable tourism development. The issue is the political will.” – THE BORACAY INITIATIVE®

Our Society for Sustainable Tourism & Development Inc.-SSTDI offers Capacity Building, Educational programs and Green Solutions and Services for public stakeholders: Destinations – LGUs and host communities; private stakeholders – resorts, hospitality, tour operators and businesses with Global Sustainable Tourism Council standards. Training programs and  solutions include Environmental Conservation and ComplianceGood Governance, Climate Resilience, to address global challenges of the United Nations’ Sustainable Development Goals (SDGs): food security, poverty alleviation, environmental sustainability and climate resilience. Waste water (P.T. Amanaid Philippines) and Waste to Energy (W2E) Solutions as well as other green innovations are now offered to LGUs and tourism industry for proper environmental law compliance.

For more information and assistance, contact us.



SST President and CEO is GSTC Philippines Country Representative and Trainer.

“Destroying the forest for economic gain is like burning a Renaissance painting to cook a meal.”