The Negros Occidental Initiative

“Being a good steward of the environment and our communities, and being an efficient and profitable business, are not mutually exclusive. In fact they are one and the same.”

Danjugan Island Typhoon Beach

Danjugan Island’s Typhoon Beach.

The Negros Occidental Initiative in this southern province of the Philippines (capital, Bacolod City) was conceived to develop sustainable tourism, environmental conservation and social equity for local host communities, while promoting  responsible travel to Negros Occidental province. Proponents include: Conservation & Environmental Education destination Danjugan Island,  Sustainable Agri Farms showcase of “Organic Negros Producers and Retailers – ONOPRA”, led by Fresh Start Organic Farm CEO Chin-Chin Uy,  Don Salvador Benedicto & Rapha Valley, organic farm, health & wellness getaway.

Nature's Village Resort, Negros Occidental, ASEAN Green Hotel Awardee

Nature’s Village Resort, Negros Occidental, ASEAN Green Hotel Awardee

The Society for Sustainable Tourism & Development, Inc. (SSTDI) was formalized to lead The Negros Initiative with its Sustainable Tourism, Conservation and Social Responsibility development framework for Negros Occidental with institutional partners Zero Carbon ResortsGreen Hotels & The Clean Blue.

Danjugan Island Environmental Education Program

Last November 2012, the First Negros Occidental Environmental & Sustainable Tourism Forum  was organized with support from Provincial Governor, Bacolod City Mayor’s office, Department of Tourism, Department of Natural Resources & Environment, Region VI,  Negros Occidental  & Bacolod City Tourism Offices, Melba’s Farms in cooperation with the University of Negros Occidental Recoletos and the Association of Negros Tourism Stakeholder (ANTS). Media Supporters were the Visayan Daily Star, Negros Daily Bulletin and When in Manila.

Rapha Valley Casita

Rapha Valley, Don Salvador Benedicto, your health & wellness destination.

FROM THE MEDIA. Read more about The Negros Initiative from the press.

Blog about Bacolod Living

Negros Daily Bulletin:

Visayan Daily Star:

Sun Star:

When in Manila:


The Exporter Magazine:

Business Sphere blog:


Our Society for Sustainable Tourism & Development Inc.-SST offers LearningCapacity Building, Educational programs, Green Solutions and Services for public stakeholders: Destinations – LGUs and host communities;  Private stakeholders – Hotels, Resorts, Hospitality, Tour Operators and Businesses with Green Destinations, Global Leaders Program and Green Travel Guide platform to include Environmental Conservation and ComplianceGood Governance, Climate Resilience, to address global challenges of the United Nations’ Sustainable Development Goals (SDGs): food security, poverty alleviation, environmental sustainability and climate resilience for the local host community. Water waste -STP (P.T. Amanaid Philippines) and Waste to Energy (W2E) solutions as well as other green destinations innovations are now offered to LGUs and tourism industry for law compliance.

For more information and assistance, contact us.

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SST is a Green Destinations Partner in Southeast Asia. 

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