Posted by Society for Sustainable Tourism
Customized Learning for hotels, lodgings, resorts, tour operators, MICE venues and companies – hotel, resorts and hospitality businesses by GSTC recognized Green Destinations standards and be included in the Green Travel Guide
In the framework of the Green Destinations Global Leaders Program, the Green Travel Guide concept is developed as a means of strengthening sustainable regional development and green promotion. Since early 2019 we cooperate with a number of destinations in piloting the concept; one of these is Schouwen-Duiveland, the first certified Green Destination in the Netherlands.
The aim of a Green Travel Guide is to promote an attractive and responsible holiday and leisure offer in selected destinations by:
- Encouraging businesses and governments to meet criteria that are aligned with the GSTC Industry Criteria and with Green Destinations’ G.R.E.E.N. values;
- Monitoring and verifying sustainability aspects through independent checks;
- Supporting the promotion of regions as green holiday destinations.
In addition to participation in our destination certification program, the Green Travel Guide offers local governments and their business sector a new tool to boost its development as a “Green Destination” and for a more coherent promotion of “sustainable attractions and companies “. Based on the first pilots we will evaluate the wider market potential of this tool among tour operators, travel agents, consumers.
Provided that the destination makes active use of the Green Travel Guide, companies will be encouraged to take all kinds of improvements in the field of sustainability with the aim to put themselves on the map. This improves the quality of the destination as a whole. This reduces the risk of over-tourism, on the one hand by preventing unsustainable developments (as we see them e.g. in Venice, Barcelona and Amsterdam) by specific policies and regulations and on the other by attracting specific target groups with a responsible green offer.
Global Leaders – Green Destinations- Green Travel Guide South East Representative
SUSAN SANTOS DE CÁRDENAS – Green Destinations Representative for the Philippines and Southeast Asia, CEO and President, Society for Sustainable Tourism & Development- SSTDI
See her bio in our Society Stewards Page.