We unite destinations, enterprises, and institutions with one shared purpose: to go beyond sustainability into regeneration — where every journey becomes an act of healing, resilience, and reciprocity.
We are now the catalyst for regenerative tourism and hospitality — moving beyond sustainability to restore ecosystems, uplift communities, and forge resilient economies. Rooted in regeneration, resilience, and reciprocity, we equip destinations, leaders, businesses, and educators with proven tools, shared knowledge, and global partnerships. Through our Regeneration Tracks, we deliver practical solutions for climate action, governance, and economic renewal.
For us, regeneration is not just an approach — it’s a commitment to care, accountability, and a legacy that sustains both humanity and the living world in harmony.
The lead organization in sustainable tourism development and stewardship in the Philippines, East and Southeast Asia
Susan Santos Cárdenas, Founder & President of Society for Sustainable Tourism – SST and the new International Alliance of Regenerative Tourism – IART, is a global catalyst for Regenerative Tourism, keynote speaker, and trainer. With 20+ years as a seasoned hotelier and expert in destination development, marketing, and MICE- Events management, she advises and mentors LGUs, businesses, and academia to embed regeneration that restores ecosystems, uplifts communities, and future-proofs tourism.
– To provide the UNWTO Sustainable Tourism framework in Tourism Destination Development and Management, Environmental Conservation and Socio-Cultural programs with capacity building support and solutions.
– To provide capacity building and sustainability solutions for Hotels, Resorts, Lodgings, Hospitality and Tour Operators with best practices and compliance results.
– To provide Corporate Social Responsibility (CSR) solutions for companies who can have the option to choose their community or corporate social responsibility program through genuine environmental initiatives or grass roots development outreach.
– To assist in marketing and promotion with the network of sustainable tourism destinations and service providers, green hotels and lodgings, and MICE venue and sites to include Brand Management, Marketing Communications, PR & Publicity
– To provide extraordinary, unique, responsible travel alternatives and attention to detail with authentic, well rounded and profound learning experiences.
Tell us how we can help you start or grow your Regenerative Tourism journey