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Decades of unfettered growth in travel have put the world’s treasured places at risk – environmentally, culturally, socially, and financially. Now the tourism industry faces a precarious and uncertain future.
Because for the last few decades, the tourism industry has faced various challenges and edges.
The challenges are real, but so are the opportunities for positive change.
We are East and Southeast Asia’s leading Sustainable Tourism pioneer organization that empowers local stakeholders, enrich destinations and communities to level up with global sustainability standards and management solutions. Think local, act global.
Mobilize positive change in the tourism, travel, and hospitality industry by implementing responsible practices with replicable models of fostering meaningful connections that create a lasting legacy of good.
With sustainability, environmental, social and governance at its core, motivate guests and travelers to make responsible choices, ensuring that their journeys contribute positively to the world.
Enrich the destination's sustainable practices, protect natural and cultural treasures, and support local communities.
Gain knowledge and good global practices with expert insights, with Society for Sustainable Tourism- SST Bespoke Programs and Green Destinations Learning and Leadership building, and personalized support for Sustainable Tourism development and management
Start your sustainability journey with empowered guidance. Ensure your destination’s regenerative future growth with our customized coaching, toolkits, and practical solutions as you celebrate your success with global recognition.
Build your sustainability triple bottom line “people-planet-profit” with a comprehensive suite of support and guidance designed to assess, bolster, and certify the sustainability practices of your enterprise, ensuring that you thrive while making a positive impact on our planet.
As the Philippines and Southeast Asia Sustainable Tourism pioneer, we started on learning and capacity building programs more than a decade ago. Still a work in progress, but hey, Rome was not built in a day!
Our vanguard Sustainable Tourism education and capacity building showcase program funded by UNEP-APFED in 2011, from tourism development and stewardship to good practice training, has now evolved into replicable models of the industry in embracing circular economy solutions, with master-classes and programs for the public and private sector.
“Being a good steward of the environment and our communities and being an efficient and profitable business are not mutually exclusive. In fact, they are the same.”
In 2010, we proposed The Boracay Initiative, the UNWTO, then Global Sustainable Tourism Council-GSTC framework for sustainable tourism management of Boracay. Still a work in progress, now engaging the business community to embrace sincere sustainability with the Green Destinations Good Travel Program led by discerning hotels and resorts who care for the future of the island, with genuine green actions.
Together, let us future-proof our host communities, the tourism and hospitality industry and SMEs to make the planet a better place to travel, and nurture equal opportunities for future generations.
Please let us know how we can best help you achieve your sustainability goals and green actions.
