The Negros Occidental Initiative

“Being a good steward of the environment and our communities, and being an efficient and profitable business, are not mutually exclusive. In fact they are one and the same.”

Danjugan Island Typhoon Beach
Danjugan Island’s Typhoon Beach.

The Negros Occidental Initiative in this southern province of the Philippines (capital, Bacolod City) was conceived to develop sustainable tourism, environmental conservation and social equity for local host communities, while promoting  responsible travel to Negros Occidental province. Proponents include: Conservation & Environmental Education destination Danjugan Island,  Sustainable Agri Farms showcase of “Organic Negros Producers and Retailers – ONOPRA”, led by Fresh Start Organic Farm CEO Chin-Chin Uy,  Don Salvador Benedicto & Rapha Valley, organic farm, health & wellness getaway.

Nature's Village Resort, Negros Occidental, ASEAN Green Hotel Awardee
Nature’s Village Resort, Negros Occidental, ASEAN Green Hotel Awardee

The Society for Sustainable Tourism & Development, Inc. (SSTDI) was formalized to lead The Negros Initiative with itsSustainable Tourism, Conservation and Social Responsibility development framework for Negros Occidental with institutional partners Zero Carbon ResortsGreen Hotels & The Clean Blue.

Danjugan Island Environmental Education Program

Last November 2012, the First Negros Occidental Environmental & Sustainable Tourism Forum  was organized with support from Provincial Governor, Bacolod City Mayor’s office, Department of Tourism, Department of Natural Resources & Environment, Region VI,  Negros Occidental  & Bacolod City Tourism Offices, Melba’s Farms in cooperation with the University of Negros Occidental Recoletos and the Association of Negros Tourism Stakeholder (ANTS). Media Supporters were the Visayan Daily Star, Negros Daily Bulletin and When in Manila.

Rapha Valley Casita
Rapha Valley, Don Salvador Benedicto, your health & wellness destination.

FROM THE MEDIA. Read more about The Negros Initiative from the press.

Blog about Bacolod Living

Negros Daily Bulletin:

Visayan Daily Star:

Sun Star:

When in Manila:


The Exporter Magazine:

Business Sphere blog:

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SST is a Green Destinations Partner in Southeast Asia.
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