About Us

Our Society for Sustainable Tourism – SST – Green Destinations Southeast Asia is the leading proactive force championing sustainable tourism and holistic development. With a diverse array of initiatives, SST engages public and private stakeholders, offering comprehensive programs and innovative solutions. From learning to leadership building to cutting-edge green solutions, SST- GD Southeast Asia spearheads efforts aligned with the United Nations’ Sustainable Development Goals (SDGs), catalyzing positive change within communities and the tourism industry.

Our Vision

Pioneering Sustainable Tourism

The lead organization in sustainable tourism development and stewardship in the Philippines, East and Southeast Asia

Our Mission​

Empowering Sustainability and Governance

  • To provide information and training support in Sustainable Tourism development and stewardship
  • To institutionalize good governance principles and practices among Destination Managers/ Local Government Units – LGUs
  • To help all tourism stakeholders in environmental conservation and social responsibility as well as champions in their CSR Programs
  • To help travelers learn to protect the environment, travel responsibly and contribute positively to the host community.

Our Society Stewards

Visionary Leader in Eco-Stewardship and Community Engagement

Susan  Santos Cárdenas, President and CEO with over 20 years of experience in the tourism industry, a passionate leader and innovator in sustainable tourism and destinations development, management, recognition and certification. As the President and CEO of the Society for Sustainable Tourism (SST), Green Destinations Southeast Asia Partner and Representative, has spearheaded learning and capacity building programs, coaching and advisory services, and keynote speaking and resource person engagements for public and private stakeholders in Southeast Asia and beyond.

A co-founder and vice chair of the Asian Ecotourism Network (AEN), Author and Adviser of The Coron Initiative UNEP APFED Showcase Program, now working more than ever in Learning & Leadership Building, and a UNWTO Multi Advisory Council-MAC Partner. Her mission is to promote excellence in sustainable tourism and ecotourism, with a focus on grassroots and community social responsibility, cultural and ecological legacy, authentic and responsible travel experiences.

Our Commitment

Empowering Environmental, Social, and Governance

– To provide the UNWTO Sustainable Tourism framework in Tourism Destination Development and Management, Environmental Conservation and Socio-Cultural programs with capacity building support and solutions.

– To provide capacity building and sustainability solutions for Hotels, Resorts, Lodgings, Hospitality and Tour Operators with best practices and compliance results.

– To provide Corporate Social Responsibility (CSR) solutions for companies who can have the option to choose their community or corporate social responsibility program through genuine environmental initiatives or grass roots development outreach.

– To assist in marketing and promotion with the network of sustainable tourism destinations and service providers, green hotels and lodgings, and MICE venue and sites to include Brand Management, Marketing Communications, PR & Publicity

– To provide extraordinary, unique, responsible travel alternatives and attention to detail with authentic, well rounded and profound learning experiences.

Green Destinations Southeast Asia Team

Good Travel Program Country Representatives

Good Travel Program Country Representatives.
Please contact the Country Representative nearest your location for Green Destinations Business Solutions.

Photo Credits: Edges of Earth by Jeff Wilson

Get in Touch

To know more or join our Green Destinations and/or Sustainable Tourism Programs